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The Scoop

Founder | Principal Advisor & Solutions Consultant

Lara Guerard is a highly accomplished expert in the media and entertainment industry, renowned for supporting large media and broadcasters in their pursuit of technological excellence. With a proven track record as a solutions advisor, Lara has consistently delivered innovative and transformative technology solutions that empower companies to achieve their strategic initiatives.

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My Story

Lara Guerard, a visionary entrepreneur and industry expert. She is the driving force behind Media Magnet Consulting. With a passion for media and a keen understanding of the evolving landscape, Lara embarked on a journey to empower media companies to reach their media supply chain and digital transformation goals.


Beginning her career in the production and post-production realm, Lara witnessed firsthand the transformative power of technology as media companies transitioned from analog tape-based workflows to tapeless and digitized environments. Recognizing the immense potential for innovation and efficiency, Lara dedicated herself to assisting organizations in embracing the digital revolution.


Through her expertise and unwavering commitment, Lara quickly became a trusted consultant for production, post-production, and broadcasting companies. By offering state-of-the-art solutions, Lara guided these organizations in adopting cutting-edge technologies, streamlining operations, and optimizing workflows. Her knowledge and hands-on approach were instrumental in enabling companies to navigate the complexities of digitization successfully.


Building on this success, Lara expanded her scope to encompass end-to-end media supply chain workflow solutions. Recognizing the need for comprehensive and integrated approaches, she spent 6+ years at Adobe, a global leader in creative and media software solutions. Her time at Adobe empowered her to support some of the largest media companies in their transformative journeys, elevating their customer experiences through digital transformation.


Now, at the helm of Media Magnet Consulting, Lara Guerard is dedicated to driving meaningful change in the media industry. With a wealth of experience and a deep understanding of media supply chain dynamics, she offers tailored strategies, innovative solutions, and hands-on support to organizations seeking to unlock their full potential.


With Lara as your guide, media companies can confidently navigate the evolving landscape, embracing digital transformation, optimizing their media supply chains, and delivering exceptional customer experiences. Through Media Magnet Consulting, Lara continues to shape the future of the media industry, empowering organizations to thrive in the digital age.


I'm always looking for new and exciting opportunities. Let's connect.

+1 718.414.9052

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